Digital Humanities Conference 2014 in Lausanne, Switzerland

Conference authors, for the first time, were the subject of a brand image.

According to a metric based on co-authoring and shared keywords, authors were displayed in a network visualization that was the logo for the event.

This experiment enabled a public engagement in which scholars looked for their own self. This process of recognition was performed personally as well as collectively.

The appropriation of the brand image was completed in three steps: 1) the acknowledgment through the Internet, 2) the collective recognition during through the walkable visualization, and 3) the portrait that some of the attendees still use of social networks.