Digital Humanities Conference 2014 in Lausanne, Switzerland
The brand design of DH2014 made use of a logo showing all the sconference peakers. The logo was a network visualization whose nodes were speakers, and the metric was based on co-authoring and shared keywords.
The brand design was presented in public spaces, inviting attendees to read the network visualization. Attendees could look for their peers, while speakers could identify themselves.
This process of recognition was performed personally and collectively to recognize the scientific community through its members and create a sense of belonging.
More information is available through two journal articles, Representing the Digital Humanities Community on Parsons Journal of Information Mapping and Trajectoire d'une représentation cartographique en réseau on Cartes & Géomatique.